What I've done
New Hong Kong City
Wedding & Dining Venue — London, United Kingdom
When New Hong Kong City reopened under new ownership in South London, they needed more than a new website — they needed a way for the right customers to find them directly. I built a conversion-focused website with an SEO-optimised structure and a direct booking inquiry form, then managed content marketing to establish organic presence from scratch.
The result: 500 organic visits per month through Google alone, generating 70 direct wedding and event booking inquiries per year — with zero paid advertising.
View live site →What I do
I help restaurants and hospitality businesses in Europe turn website visitors into paying customers.
Most restaurant websites look good but don't work. I design websites built around one goal: more direct bookings, fewer commissions to third-party platforms.
Who I am
Strategy first.
Design second.
I'm Vinh Nguyen, a web designer and conversion strategist based in Vietnam, working with restaurants and hospitality businesses in the UK and Europe. My background is in business administration — I approach every website as a business problem, not a design exercise.
I've lived and studied in Germany, which shapes how I think about precision, clarity, and the trust that European clients expect. I work remotely, communicate in English, and deliver on time.
Vinh Nguyen — Web Designer
Work with me
Let's build something
people remember.
If your restaurant is losing bookings to platforms that charge commission — or your website isn't bringing in new customers — I'd love to take a look.